The ITM Advantage

We design fiscally brilliant media and marketing programs that elevate budgets into high–impact campaigns.
Through our disciplined approach to trade and long–time media partnerships, we help hotels amplify their brand, drive direct business, and grow market share and profit—without relying on cash alone.

Trade room nights for multi-channel media placements

Use unsold inventory as marketing currency to unlock high visibility advertising and targeted digital marketing—with no added spend.

Leverage hybrid models to strengthen impact

Blend trade with cash to increase frequency, stay top of mind with key audiences, and maintain consistent presence in competitive markets.

Expand—or even create—a budget

If you don’t have a defined media budget, we’ll build one using the value of your available rooms.