The ITM Team

ITM is dedicated to successful client relationships.

ITM’s Executive Team of hospitality industry professionals has extensive experience in sales, marketing and strategic media planning and buying. Their experience includes working worldwide including luxury, lifestyle, and small chain properties.

Debbie Durso, Vice President – Media Director

Responsible for managing ITM’s media department, Debbie brings extensive background in advertising agency and corporate trade experience to her leadership role. With unwavering dedication and organization, she consistently delivers flawless, impactful campaigns with the highest level of service to ITM’s hotel clients. Widely known by every medium, she nurtures and sustains longstanding partnerships with media companies to cultivate new trade relationships and bolster client promotions.

Michelle Walsh, Associate Media Director

A consummate media planner and buyer, Michelle customizes inspired campaigns across print, digital, broadcast and out-of-home advertising. A key force in ITM’s exclusive team of media strategists, her skillset spans all aspects of planning, negotiation, premium positioning and added value. Her great attention to detail, along with her expertise in optimizing every marketing budget — cash, trade, or both — earns ITM incredibly loyal relationships with clients and media companies alike.

Beth Searls, Director of Commercial Strategy

Beth focuses on expanding ITM’s client base and partnerships in the hospitality sector. A seasoned sales & marketing executive, she previously worked for brands including Omni Hotels (for more than a decade), Furnished Quarters, and Westin Hotels, experience that informs her understanding of hoteliers’ needs to strengthen market presence and drive sales. She remains active in the industry as a member of ILHA, FFiH and BLLA.

Jeanette Lu, Director of Finance

Jeanette oversees the company’s financial operations, accounting, office management, and standards for disciplined, fiscal efficiency. With 30 years of experience in finance and accounting, she plays a key role in budgeting; financial planning, reporting, compliance, and strategic decision-making to support the firm’s continued growth and stability. Her expertise ensures resources are efficiently allocated across business operations, delivering financial insight needed to navigate a dynamic industry landscape.