Innovative Travel Marketing was built on firsthand insight:
the industry needed a partner who thinks like a hotelier.
We understand the realities of the hospitality business—occupancy swings, seasonality, compression, sales cycles, ADR pressure, luxury positioning, the need for visibility that performs, and underfunded budgets. The right strategy anticipates these challenges and helps solve them.
We are a niche agency specializing in media planning and buying for hotels and travel brands. We don’t produce creative or handle PR. Our focus is securing high-value placements that make every dollar count. Seamless execution and enduring relationships with clients and media partners have made ITM a trusted name in hospitality marketing.
Since our inception, Jody Merl and the ITM team have helped hundreds of clients—from independent icons to brand-managed properties and global portfolios—connect with qualified travelers through intelligent and well-negotiated media programs. Whether launching a new brand, filling gap periods, or promoting seasonal offers and F&B experiences, we bring agility and category expertise to help you act quickly and stay ahead.
Built on firsthand insight: the industry needed a marketing partner who thinks like a hotelier.
At Innovative Travel Marketing, we understand the realities—occupancy swings, seasonality, sales cycles, ADR pressure, compression, the luxury sector, the need for visibility that performs, and of course, underfunded budgets.
We are a niche agency specializing in media planning and buying for hotels and travel brands. We don’t produce creative or handle PR. Our focus is securing high-value placements that make every dollar count. Seamless execution and enduring relationships with clients and media partners have made ITM a trusted name in hospitality marketing.
Since our inception, Jody Merl and the ITM team have helped hundreds of clients—from independent icons to brand-managed properties and global portfolios—connect with qualified travelers through intelligent and well-negotiated media programs. Whether launching a new brand, filling gap periods, or promoting seasonal offers and F&B experiences, we bring agility and category expertise to help you act quickly and stay ahead.
Senior-Level Stewardship
Meet the Team ⮕
At ITM, there’s no handoff to junior staff—because there aren’t any. We’re a tight-knit team of senior strategists, led by our founder Jody Merl, and we take pride in providing hands-on, personalized service to every client. That’s just one reason many of our client relationships span 10 to 20+ years.
Peerless Relationships with Media Companies
We negotiate directly with publishers and key executives on all media platforms to secure premium placements, value-added upgrades, and smarter payment models. By using trade—such as room nights—as marketing currency, we can expand or even create a media budget without increasing spend.
Hospitality Expertise that Runs Deep
We speak your language, thanks to our deep roots working inside and alongside hotel brands. Our strength lies not just in our tools—but in our business sensibility and shared responsibility to maximize every dollar spent.
Innovative Travel Marketing | 199 Baldwin Road, Parsippany, NJ 07054
973‑331‑8171 | Privacy