To gain new business and incremental revenue.
Barter is an advantage any time you use available inventory and receive full value towards services for which you would normally pay cash. Barter affords the opportunity NOT to discount, or lose a sale, while increasing profit. Some key reasons to barter with ITM:

• Increase occupancy and average rate
• Obtain corporate end users to bring incremental dollars with repeat potential as a cash paying customer
• Hotel expertise and high level of service