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ITM Making News
Innovative Travel Marketing (ITM) sets the standard for barter in the hotel and travel industry.
Read about how ITM makes news with its strategic approach to hotel marketing and media planning.
Articles • 4Hoteliers.com – "Boosting Your Budget with Barter" [pdf version]
• Hotel Interactive – "Angel in the Hallways" [pdf version]
• Hotel Online – “Hotel Executives Have a Fiduciary Responsibility to Owners to
Maximize Potential Revenue of their Inventory” [pdf version]
• Marketwatch – “There’s Cash Under the Mattress: Economic Spotlight on Barter
in the Hotel Industry” [pdf version]
• Morristown Daily Record – “Parsippany Firm Specializes in Barter Advertising”
• HSMAI Newsletter – “In Troubled Times, Savvy Travel Marketers Unleash the
Value of Their Inventory” [pdf version]
• NY1 – “ITM Hospitality Fund Founders Named New Yorkers of the Week” [pdf version] ITM Newsletter
Press Releases
For media information, contact:
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