• Extended Stay America exchanged unused rooms to purchase $6 million of cable TV
advertising and increased profit by 20 percent in the first two weeks on air.
• The Breakers Palm Beach bartered unsold rooms and received a $150,000 media credit
to purchase targeted radio advertising in the New York and South Florida markets.
• Air Jamaica traded its available airline seats to purchase a $150,000 newspaper
campaign to gain increased exposure through an expanded advertising campaign.
Read the
testimonials from clients who have benefited from ITM’s value-added services.