Hospitality Experts in Media Planning and Buying Using Barter as a Financial Tool
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90% of ITM's clients repeat their campaigns annually
Recognized throughout the hospitality industry for its expertise and dedicated service, Innovative Travel Marketing (ITM) has established many successful partnerships with hotels and resorts throughout the world. Whether working with an independent hotel or a chain, ITM helps convert unused inventory into currency to buy targeted media that generates additional revenue and greater profit.
Some of ITM’s long-standing clients include:
• Peninsula Beverly Hills
• The Quin
• The Surrey
• Furnished Quarter
• Solmar Resorts
• The Lodge at Woodloch
• Viceroy Anguilla

• Ian Schrager Hotels
• James Hotels
• The Breakers Palm Beach
• The Jefferson DC
• PUBLIC Chicago
• Sutton Court Hotel Residences
• The William
Highlights of successful barter transactions:
• The Breakers Palm Beach bartered and received a $150,000 media credit
to purchase targeted broadcast advertising in the New York and South Florida Markets.
• Launched The Surrey in New York to establish the luxury brand and increased their
advertising budget by 50% more using available rooms in their first year of operation.
• The Lodge at Woodloch has received Reader’s Choice accolades via
consistent ad placement planned by ITM.
Read the testimonials from clients who have benefited from ITM’s value-added services.

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