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90% of ITM's clients repeat their campaigns annually
Recognized throughout the hospitality industry for its expertise and dedicated service, Innovative Travel Marketing (ITM) has established many successful partnerships with hotels and resorts throughout the world. Whether working with an independent hotel or a chain, ITM helps convert unused inventory into currency to buy targeted media that generates additional revenue and greater profit.
Some of ITM’s long-standing clients include:
• Ian Schrager Hotels
• Affinia Hotels
• Rosewood Hotels and Resorts
• The Breakers Palm Beach
• Marquis Los Cabos

• Acqualina Resort & Spa
• Andre Balazs Properties
• Warwick International
• Furnished Quarters
• The Sherry-Netherland
Highlights of successful barter transactions:
• Extended Stay America exchanged unused rooms to purchase $6 million of cable TV
advertising and increased profit by 20 percent in the first two weeks on air.
• The Breakers Palm Beach bartered unsold rooms and received a $150,000 media credit
to purchase targeted radio advertising in the New York and South Florida markets.
• Air Jamaica traded its available airline seats to purchase a $150,000 newspaper
campaign to gain increased exposure through an expanded advertising campaign.

Read the testimonials from clients who have benefited from ITM’s value-added services.


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