While the revenue of a lost room night can never be recovered, barter offers an opportunity to turn it
into revenue-generating services. With ITM’s unique barter capabilities, a small percentage of unsold
inventory can be used to fund a significant advertising campaign. By trading just 1% of its room
inventory, a 200-room hotel with an ADR (average daily rate) of $300 can achieve an advertising
credit of over $200,000!
Monetize unsold rooms and increase profit
ITM can help expand your advertising budget, gain brand awareness and generate incremental revenue by attracting new cash customers while retaining existing customers.
• ITM works with all size properties across the globe.
• No minimum amount is required.
• ITM does not purchase remnant advertising. Clients receive targeted advertising
• ITM does not charge transaction fees.
Take steps to improve your bottom line. Contact us