Hospitality Experts in Media Planning and Buying Using Barter as a Financial Tool
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Monetize your unused inventory
Barter expands buying power. It is successfully used by hotels, airlines, governments, Fortune 500 companies and privately-held enterprises to maximize the value of excess inventory. It is a viable and proven financial tool that facilitates the exchange of unsold assets to save money for valuable goods and services. In today’s economy, barter is a $20 billion industry. Whether a hotel chain or independent property, airline, cruise ship or manufacturer, every company can achieve incremental revenue and increased profit through barter.
You can never replace the revenue of a lost room night
ITM Media Buying Services
ITM delivers value for unsold inventory by using it to fund essential advertising and marketing services. Learn more about the benefits of barter in the white paper written by Sean Hennessey, Chief Executive Officer, Lodging Advisors, LLC. [pdf version]

Get answers to your basic questions about barter in our FAQs and learn more about ITM Services. Find out the advantages of trading with ITM. Contact us now to expand your budget and increase profit.
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