Hospitality Experts in Media Planning and Buying Using Barter as a Financial Tool
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Innovative Travel Marketing specializes in the hospitality industry
Founded by hotel sales and marketing expert Jody Merl in 1992, ITM is the only company that uses barter as a financial tool to expand marketing budgets. ITM has a proven record of success in adding value by using unsold inventory as “currency” to fund valuable promotional services.
The Carlyle Premier Room and Suite
ITM is uniquely positioned to help:
• Expand sales and marketing resources
• Generate additional revenue and bottom line profit
• Build greater recognition through increased advertising placements
• Reach potential new cash customers
• Promote repeat business
Over 90% of ITM clients repeat their advertising programs annually
ITM is a member of the following national and regional hospitality industry organizations:

ITM sets the standard for win-win trade partnerships. Contact us now for information on
how barter can work for you.

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