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Innovative Travel Marketing specializes in the hospitality industry
Founded by hotel sales and marketing expert Jody Merl in 1992, ITM is the only company that uses barter as a financial tool to expand marketing budgets. ITM has a proven record of success in adding value by using unsold inventory as “currency” to fund valuable promotional services.
 ITM is uniquely positioned to help:
• Expand sales and marketing resources
• Generate additional revenue and bottom line profit
• Build greater recognition through increased advertising placements
• Reach potential new cash customers
• Promote repeat business
Over 90% of ITM clients repeat their advertising programs annually
ITM is a member of the following national and regional hospitality industry organizations:
• American Hotel & Lodging Association (AH&LA)
• Association of Travel Marketing Executives (ATME)
• Hospitality Sales & Marketing Association International (HSMAI)
• HSMAI Greater New York Chapter
• Hotel Association of New York City
• The Leading Hotels of the World Service Provider Network
• NYC & Company (New York City Convention and Visitors Bureau)
ITM sets the standard for win-win trade partnerships. Contact us now for information on |
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